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Wednesday, 13th November 2013 from 11:15 am to 12:00 pm

Panel Champs-Elysées room Retail & Retail Innovation

A mother queuing for bread in a shopping centre with her child attracted by something very amazing in the mall: a science workshop! ... After few minutes, the child comes back with the eyes glittering and a large smile saying: I want to be a scientist!

You think that we are telling you a fairy tale but why this could not be possible?

The approach of sciences or arts in places which are not generally made for this use can create an impulse and the opportunity to discover an unknown world. The tendency now is a trend toward a permanent presence that may involve the manufacture of equipment tailored to a specific site as well as the development of new concepts allowing for rapid change so as to maintain the client’s curiosity.

We believe, based on our experience, that there is a real and strong future for cultural and educational attractions in shopping centers, airports, port centers, resorts…

Of course these attractions must also be great fun to be successful. But these are not the only conditions for success… We will show you different options and discuss the limitations and conditions of this growing market.

Submit the creative survey from Universcience:
click here





EPPC | President

Since 2011, Eymeric de Montauzon, 43, is president of EPPC, a company focusing on conducting commercial operations. He is specialised in public-private real estate partnerships and has developed a special interest towards the diversification of service offerings in commercial real estate. Before joining the EPPC team, he previously worked in the development department of Hammerson France, as deputy general manager of the City of Paris, and as general secretary of an urban restructuration project. He is a MRICS member and graduate of HEC, EHESS and Sciences Po.

About EPPC:

EPPC is a company facilitating commercial operations. EPPC acts on behalf of public, parastatal and private clients. The company’s expertises include the selection of operators and assistance in setting up public-private partnerships for the implementation of commercial projects, programming of commercial space, and the business modelling of complementary activities in the retail business environment (cultural and leisure activities, services for the population, e-commerce interfaces, showrooms, urban logistics).

BRC Imagination Arts | Managing Director
Bart Dohmen started his entertainment career as a Laser Show Engineer. Through New Business Development Entertainment at Bosch Rexroth, he became Managing Director for the EMEA offices for one of the world's leading design and production companies in the Entertainment industry: BRC Imagination Arts. Bart is currently working on projects in Dubai, Turkey, Germany and the Ukraine.
Bart worked on several other high profile projects throughout the world including The Heineken Experience, The London Eye, Catastrophe Canyon, Disneyland Paris, Floriade 2012, Freej Theme Park Dubai and Gläserne Manufaktur Volkswagen.
Bart is a past chairman of TiLE (Trends in Leisure Entertainment) and is a frequent speaker at many different conferences around the world. Bart is also a guest lecturer at the NHTV, Breda University of Applied Sciences in The Netherlands.
Bart earned an MBA from the NIMBAS/Bradford University as well as a BS in Electronic Science.

About BRC Imagination Arts:

BRC has been creating world class attractions for 30 years – year after year, conceiving, designing and producing award-winning experiences enjoyed by millions. We've gathered some of the brightest talents in the industry, steadied by a team of experienced creative leaders.

The result has been the industry’s best track record for delivering excellence — outstanding projects on time, on budget, and above expectations.

BRC is chosen by some of the world's most recognizable brands, corporations, cultural institutions and investment companies, like Disney, Heineken, NASA, Ford, Solidere and Majid Al Futtaim.

Headquartered in the USA with offices in China, The Netherlands and the United Kingdom, our work has taken us to every continent except Antarctica. (We continue looking for that project!)

Our core team of 70–120 includes some of the industry's most accomplished and innovative talents, with a wide variety of creative and technical backgrounds.

That's why, if you can dream it, BRC can do it.

Hammerson | Assitant Director, Retail Leasing


DE SURVILLE Marie-Pierre DE SURVILLE Marie-Pierre
Universcience | Deputy General Director
About Universcience:

The city of Paris boasts two prestigious centers promoting science and technology, the Cité des Sciences et de l’Industrie and the Palais de la Découverte. They have joined forces in 2010 to create a new institution: Universcience.

We could allow the figures to speak for themselves: with more than 3 million visitors in 2011, Universcience is still France's fourth public cultural institution and Europe's leading science center – without even taken into account its 9 million visitors online. Yet these figures alone do not convey the immense enthusiasm and pleasure enjoyed by our visitors – young and old – as they discover or rediscover totally original, exciting ways of seeing, touching and understanding science.

Universcience's temporary exhibitions, permanent areas, entertaining events, conferences, publications and online content, provide diversified channels of access to the fascinating world of scientific and technical culture. Our interactive and learning-fun method provides the visitors with a different approach to the challenge of "science on the move"!

At Universcience, the Cité des Sciences et de l’Industrie (La Cité) has developed a unique experience. Over 25 years of working with its partners in five continents have broadened La Cité's insight into a comprehensive knowledge of local realities and concerns. La Cité is currently developing partnerships with science centers, as well as shopping malls, genuine proof of the recognised quality of our skills and specialist experience.

We know, based on our 20 years experience of presentations in the shopping centers (such as travelling exhibitions, temporary events…) and now permanent equipment, that there is a real and increasing request for cultural and educational attractions, in mixed-used projects.

Taking into account this trend, La Cité has made its skills and expertise available to shopping centers and incorporates their specific requirements and goals through the development of its innovative concept dedicated to children from 2 to 12 years old: "La Cité des enfants" (the children's city) .

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