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EuropaCity: a new vision of retailtainment

Wednesday, 13th November 2013 from 4:00 pm to 4:30 pm

Showcase MAPIC Innovation Forum Retail & Retail Innovation
EuropaCity is an unprecedented French project driving a new vision of retailtainment. The Auchan Group set this 2bn initiative in motion and the inauguration is forecast in 2020. It is located close to Roissy international airport, directly linked to Paris, and will be the new place-to-be in Greater Paris. It will be dedicated to time-out activities and provide a wide choice of attractions including department stores, dining experiences, showrooms, sustainable consumption, leisure parks, a ski dome, an urban farm, hotels, shows, exhibitions, events and more... EuropaCity is the largest private investment in France.

Speaker:
Christophe Dalstein, Executive Director, Europacity

Organiser:

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