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Thursday, 14th November 2013 from 11:15 am to 12:00 pm

Panel Champs-Elysées room Gateways to New Territories

Simultaneous translation into Chinese and English

Tier 1 to Tier 4 cities – definitions / which are viable targets for overseas retailers? Sales productivity by tier.
The evolution of the Chinese consumer – what makes consumers come and keep coming, how are they changing in sophistication
The potential for over development and oversupply – winners and losers
New trends in design, retail mix, operation – what will the next generation bring



Horizon Research Consultancy Group | Senior VP of Horizon / President of hi-GDP

Dr. Xi Feng, Senior Vice President of Horizon Research & Consultancy Group and President of hi-GDP (Horizon Institute of Global Development Power), holds a Ph.D. from Brigham Young University, a MBA  from the University of Utah, and MA from Xian Foreign Languages University.

Dr. Feng worked for US-based Ernst & Young (later called Ernst & Young Cap Gemini) for 5 years from 1997-2001, and worked in the US, Sidney, Singapore, South Korea, China (Shanghai), Vietnam, and Hong Kong as senior consultant and regional manager. He provided consulting services ranging from strategic planning to knowledge management to a large number of multi national companies worldwide.

Dr. Feng joined Horizon Research & Consultancy Group in 2002 and has engaged in strategic, easy-to-operate and creative services in strategic planning, marketing strategy, brand management, knowledge management to clients including MNCs, state-run and private Chinese companies. He is responsible for Horizon's international businesses and new initiatives development.


About Horizon Institute of Global Development Power: 


 Horizon Institute of Global Development Power (Hi -GDP) was founded in 2011 by Horizon Research Consultancy Group with its domestic and international strategic partners. It aims to become the most influential, China-based private think-tank on a global stage.

As a private Chinese think tank with a global vision, Hi -GDP is committed to building a global platform, maximizing global resources, developing global businesses, conducting global research and consulting, and promoting global communications and branding. It is a leading professional institute to help Chinese entities going abroad and foreign entities opening and entering the China market.

Hi -GDP focuses on three main areas of services: global exchange programs, global research, and global consulting. It values global perspective and global actions. Given its strong belief in independent thinking and its 20-year expertise and experiences in market research, consulting, social and cultural studies in China, Hi -GDP will optimize its cross-border and cross-disciplinary resources and platforms by innovating global research, services, values, and profit returns for its domestic and international clients.







C&A China | Business Development Director
Rowan has over 14 years of experience in both retail and real estate in Europe and China. Rowan holds a Master Degree in Real Estate from the University of Amsterdam and a Master Degree in Economics from the University of Tilburg. Since 2010 he is also member of the RICS. Furthermore, he is a regular keynote speaker on various Asian real estate and retail conferences (Mipim Asia, ICSC, Eurasia and Noppen).

Since 2011 Rowan is responsible for growing C&A's footprint in China to 100 stores in 2017 in the 30 largest cities of China. Prior to joining C&A China he worked for Redevco; Redevco is a privately owned retail real estate company.

About C&A China:

C&A is one of the leading fashion retailers in Europe and Latin America. It operates in 20 European and two Latin American countries, as well as in China. The company has been trading since 1841 when it began as a textile warehouse. It has a history spanning 170 years and five generations of a single family, making it one of the pioneers in the retail industry.
C&A's aim has always been to provide high-quality affordable fashion for the whole family, as well as fashion that fits every occasion and suits every style. C&A now has 11 exclusive brands, such as Clockhouse, Westbury, and Your Sixth Sense under its umbrella. C&A prides itself in setting and staying ahead of the trends.

HYLVING Sebastian HYLVING Sebastian
Inter Ikea Centre Group | Deputy Managing Director
About Inter Ikea Centre Group:

IICG China was established in 2009, and our regional headquarters is located in Shanghai. Inter IKEA Centre Group (IICG) partners with IKEA to develop, own and operate shopping centres. Our shopping centres provide commercially successful ventures for our retail partners, as well as family-friendly, easily accessible one-stop super regional shopping environment with international standard for the many people.

IICG China currently has projects under development in Wuxi (opening in the spring of 2014), Beijing (opening at the end of 2014), and Wuhan (opening in 2015), the current investment of our 3 projects is over RMB 10 billion, with 535,000m2 GLA.

Wanda Group | General Manager of Wanda Commercial Management Operation Center
Mr. DeLi Chen, Assistant of President of Wanda Group and General Manager of Wanda Commercial Management Operation Center. Deli graduated with an EMBA degree from Southwestern Finance and Economics University of China. He has over 13 years' experience in both commercial real estate development and operation in China. He is in charge of the whole process from planning to establishment of all Wanda Plaza shopping malls. Until end of 2013, there will be 85 Wanda Plaza opened in over 60 cities in China.
Prior to joining Wanda Group, he worked as Region General Manager of Western China for Capitalland Asia, he had organized the planning and design of Raffles City Chengdu, Chengdu Tianfu Square CapitaMalls, and was overall responsible for 10 shopping Malls' leasing and operation.

About Wanda Group:

Wanda Group was founded in 1988 and operates in four major industries — commercial property, luxury hotels, culture & tourism, and department store chain. By the end of 2013, more than 85 Wanda Plazas have been established all over China. It is expected 109 Wanda Plazas will be established by the end of 2014, the property area possessed will amount to 23,000,000㎡. By then, Wanda Plaza will be ranked in the first place in terms of scale all over the world.
Wanda Plaza is the premier brand of China's commercial property sector. It comprises large commercial center, five-star hotel, office building and apartment, integrating functions of shopping, dining, cultural experiences and entertainment into a single entity. The medium and high-end Wanda Plazas that gather the domestic and foreign famous and fashionable brands are almost the commercial centers or landmark buildings locally.


Cushman & Wakefield | Managing Director, Retail Services, Asia Pacific

James is now based in Hong Kong and is responsible for Cushman & Wakefield's retail teams across the Asia Pacific region.  He work has a broad experience in real estate spanning 19 years.  He has worked both the UK and in Asia with retailers, corporate occupiers, investors and developers.

Before taking his current Asia Pacific role, James was in charge of C&W's mainland China retail business.  Over the last decade James has been involved in a wide range of consulting work in China, assisting developers with the concept and positioning of their retail schemes in cities across China.  He has also lead teams to implement these concepts through leasing and ongoing management.  James has also worked closely with a number of retailers on their China market entry and expansion.

James believes that the retail market in China is one of the most important investment opportunities of the 21st century, but is currently concerned about the potential oversupply of retail space in many major cities in China.


About Cushman & Wakefield:


Cushman & Wakefield is the world's largest privately‐held commercial real estate services firm. The company advises and represents clients on all aspects of property occupancy and investment, and has established a preeminent position in the world's major markets, as evidenced by its frequent involvement in many of the most significant property leases, sales and assignments. Founded in 1917, it has 253 offices in 60 countries and nearly 15,000 employees. It offers a complete range of services for all property types, including leasing, sales and acquisitions, equity, debt and structured finance, corporate finance and investment banking, corporate services, property management, facilities management, project management, consulting and appraisal. The firm has more than $2.2 billion in assets under management globally. A recognized leader in local and global real estate research, the firm publishes its market information and studies online at





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