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LOOKING TO THE FUTURE OF TRAVEL RETAIL: BALANCING DOMESTIC REQUIREMENTS WITH EMERGING PASSENGERS

Wednesday, 13th November 2013 from 5:30 pm to 6:15 pm

Panel Oxford room Specific & New Segments
Travel retail in airports and railway stations is at a cross roads: how do you identify and cater for emerging and pre-emergent markets while ensuring the needs of domestic passengers and seasoned travellers are met? The sophisticated traveller of today has heightened expectations of service and assortment, and often has the spending power to match. Retailers must exceed these expectations while creating a meaningful, engaging offer to tap into the potential offered by new passenger groups as they emerge. This session tackles these questions and more, with insight from airport and rail operators and retailers, with trend spotting, forecasting and future-gazing economic insight.

Co-organiser:


Speaker(s)

RYEVAD Lise RYEVAD Lise
Copenhagen Airport | Director Airport Sales
Lise Ryevad joined Copenhagen Airports in 2010 as Director for Copenhagen Airport Shopping Center and member of the airport's Market & Sales management team. Lise heads up the commercial development of the airport's shopping center, including the development of the airport's extensive concessionaire training programme, a mystery shopping programme and several other services to boost shopping center performance across categories. Over the past 3 years, Lise and her team managed to grow shopping center turnover by 33% and to raise concessionaire satisfaction from 52 to 75 on a 100 point scale.

Before joining Copenhagen Airports A/S, Lise Ryevad held the position as Commercial Director for L’Oréal Danmark A/S. Her educational background includes a Bachelor of Business Administration and Marketing from South Bank University in London as well as several executive education programmes from Insead /Cedep and Harvard Business School.

About Copenhagen Airport:

Founded in 1925, Copenhagen Airport is one of the oldest civil airports in the world. Today, Copenhagen Airport is the busiest hub of Northern Europe, with 60 airlines operating routes to 140 destinations, 24 of them intercontinental. In 2012, 23.3 million passengers traveled through the airport. Copenhagen Airport wants to be the preferred gateway of Northern Europe, and in 2012, the airport sharpened its focus on travel experiences by defining a new vision: The gateway of Northern Europe – where you come to move on, and we make you wish to stay. Copenhagen Airport Shopping Center comprises 125 shops and restaurants in a one-roof terminal with full access for all passengers.

MEREU Stefano MEREU Stefano
Grandi Stazioni | Head of Sales and Advertising
Stefano Mereu was born in Rome in 1971. Graduated in Economics at the University "La Sapienza" of Rome, he starts his career in 1999 within the Commercial Direction of Aeroporti di Roma S.p.A., the Company which manages the two Airports of the city of Rome. He then gets in charge of the relevant Retail Development Division, and brings a radical change in the whole commercial offer of both the Airports managed.
From March 2007 to June 2008 he is in charge of the Commercial Direction at Lamaro Appalti, caring the planning and the development of the new infrastructural Retail plans set forth by the Group, like Shopping Malls, Downtown Galleries and Great Urban Requalifications.
From June 2008 to present, he is in charge of the Sales and Media Direction of Grandi Stazioni S.p.A., directly managing the Company’s four main business areas: Retail, Advertising, Real Estate Market and General Services to clients.
In Summer 2009, as Managing Director, he cared the cession procedure of the Subsidiary Grandi Stazioni Edicole, this latter being dedicated to the editorial business field over the entire network of the thirteen railway station managed.

About Grandi Stazioni:

Grandi Stazioni is the only example of PPP in Europe with the objective of managing railway stations. The company is 60% owned by the Italian rail operator Ferrovie dello Stato Italiane and 40% by private Italian groups (Benetton, Caltagirone, Pirelli).
Upgrading, improving and managing Italy's 14 largest railway stations: this is Our mission.
The company improves and reinvents station’s public spaces, which are set to become service centers, meeting places, shopping malls, and venues for arts, special and cultural events, all designed to meet the needs of travelers and city-dwellers.
Grandi Stazioni wants to turn the time spent in a station into a pleasant and fun experience, satisfying needs, anticipating desires, creating a stimulating environment and encouraging consumption.
Several well-known brands have invested in our network, achieving amazing results in terms of sales and customer experience.
Grandi Stazioni's know-how attracted the interest of many countries in Europe and all over the world. For instance, Grandi Stazioni manages, through its Czech subsidiary, Prague's main station in Czech Republic.

Moderator

HENNEY Kristiane HENNEY Kristiane
Frontier Magazine | Editor
Kristiane Henney joined Frontier in 2011 following a productive start to her publishing career at luxury consumer fashion and arts magazine Glass and market-leading B2B confectionery title, Kennedy's Confection. She was promoted to Editor in early 2013, becoming one of the youngest ever to hold the position across Metropolis Business Media. Since joining the travel retail/duty free community, she has developed a passion for identifying and communicating the pre-emergent drivers of retail trends and consumer purchasing patterns. As such, she led the restructure of Frontier magazine to place increased future-focused emphasis on areas such as harnessing the potential of m-commerce across the airport, and bolstered category reports to include detailed product forecasts and analysis. Excited about the potential of digital media in a B2B environment, Kristiane has played a pivotal role in developing the Frontier portfolio, including the relaunch of Frontiermagazine.co.uk, the Frontier app and the industry-specific launch database, brandsforbuyers.com.

About Frontier Magazine:

Luxury, prestige, innovation: travel retail is a vital part of the global retail business and a key arena to launch products and develop brands on the world stage. Today's executives must keep track of industry developments if they are to meet the needs of an ever-changing market. That is why the Frontier profile has been developed: a range of distinctive magazines that look into the heart of the industry to bring quality, in-depth and objective analysis. Frontier reports on the trends, the latest developments, ongoing innovations and key product launches in the channel. Since 1984, the Frontier publications have highlighted all that is innovative, significant and new in travel retail, and the team continues to develop the portfolio to meet the industry's evolving needs. The Frontier brand today comprises the flagship print title, published eight times a year, Frontier Brands buyers' guide, produced for the industry's key exhibitions, the Frontier Awards, the Frontier app and frontiermagazine.co.uk.

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