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Wednesday, 13th November 2013 from 3:30 pm to 4:15 pm

Panel Champs-Elysées room Gateways to New Territories

Simultaneous translation into Russian and English

Mutual relations of participants of the franchise agreement: a Franchiser and a Franchisee

- How to find the right partners franchisee ?
- Dynamics of the franchise market in Russia. Analyst. (How many companies work for franchising ? Who fundamentally does not work and why ?)
- New trends in the market franchise

Content Partner:


ARORA Vineet ARORA Vineet
JamilCo Group of Companies | CEO
Vineet Arora joined JamilCo Group of Companies in 2008 as a CEO (General Director) of LVB LLC, part of JamilCo Group.
Before JamilCo Group he was a shareholder of "Tristar International" (1986-1998), worked as a General Director of "Moneks Trading LLC" (1999-2003), General Director of "Gruppo Moda Italia" (2003-2008) and "Next Trading LLC" (2002-2007).

His professional experience has a focus on a following areas:
o Launching and establishing brands in Russia with a focus on retail / distribution (Fashion Apparel, Footwear, Accessories, Pharmaceuticals, FMCG, Food Products);
o Establishing distribution networks: Food products, Pharmaceuticals, FMCG;
o International Cross Trade (with a focus on Russia / CIS);

Professional achievements:
o Turnaround of brands from suffering losses to being profit making;
o Acquisitions of brands from current distributors with an intent for aggressive growth: New Balance, Aldo, DKNY, Desigual, Versace;
o Acquisitions of a trade mark for Russian market (Lee Cooper);
o In 2012 LVB LCC has been named "Distributor of the Year" within the annual professional PROFashion Awards.

Vineet Arora graduated from Bombay University (BA, Economic Hons).

Torgovy Kvartal Group of Companies | CEO
Roman Guseynov
Torgovy Kvartal Management
Competencies: Analysis of the commercial attractiveness of projects, development of concepts of shopping centers, brokerage, management of the lease relations, effective rotation of tenants, improving the commercial efficiency of facilities.
2011-2012 | Colliers International, Senior Consultant.
2003-2010 | Vilnius Land Group, career growth from the project manager to the member of the board of directors.

About Torgovy Kvartal Management:

One of the largest Russian real estate developers successfully operating in the real estate market for over 13 years. The company implements its own projects of shopping-entertainment centers and offers comprehensive solutions in consulting, real estate development, brokerage and retail property management in Russia's regions.

Mango | Expansion Director Russia and CIS
Aniko is a business development expert in Central Eastern Europe, Russia and CIS. She left natal Hungary to build Spanish MANGO's retail chain in Eastern Europe from scratch to more than 300 shops in 25 countries as Expansion Director. She and her team have secured more than 70 franchise partners for MANGO. Her new goal from 2011 is to double the chain in Russia and CIS by 2014 and launch the company's 5 new brands. In 2006 was nominated for the European Women of Achievement Awards (London) and managed to get among the 5 best nominees.

About Mango:

MANGO opened its first store on Barcelona's Paseo de Gracia in 1984, and has currently more than 2,600 stores across 107 countries. It’s Spain's second largest exporter of women's fashion. Its concept is based on an alliance between a quality product, in accordance with the latest fashion trends, and an affordable price. The brand image is reinforced by its company-owned stores, which represent a calling card for the brand and create a dynamic image in accordance with the personality of its customers.

MANGO has over 12,000 employees, more than 1,800 of whom work at the company headquarters in Palau-Solità i Plegamans (Barcelona). The company has based its culture on human relationships, teamwork and continuous training.

The firm ended 2012 with a turnover for the MANGO MNG Holding, S.L.U Consolidated Group and subsidiary companies of 1,691 million euros, a figure that corresponds to RRP sales without VAT in own stores, plus wholesale sales to franchises. This turnover represents a 20% increase over 2011.

DIM Rus | General Director
With more than 15 years of experience in different industries including FMCG, home appliance and fashion retail Igor Kruglik has a deep knowledge of Russian consumers' behavior insight, expertise in distribution and channel of trade development. He has proven achievements in management of companies KPIs, new brands and products launch on the Russian market.
Igor started his career in L'Oreal Russia in 1996 in sales department as regional manager. Later he was responsible for export sales and business development in Danone. He continues his career as Commercial manager Russia and CIS countries in Groupe SEB ( Tefal, Moulinex) , General Manager in Georgia Pacific ( tissue brand LOTUS) .
In 2011 he joined DBApparel as General Manager for brand DIM in Russia ( OOO "DIM Rus") with main objectives to double the DIM business in Russia in 3 years with main focus on retail development.

About Dim Rus:

A market leader in the design, manufacture and distribution of branded intimate apparel
Among our world renowned brands are DIM, Playtex*, Lovable, Nur Die, Abanderado and Wonderbra*.
Headquartered in Rueil-Malmaison, France, the DBA Group is a market leader with a strong presence in France, Germany, Italy, Spain, the United Kingdom, South Africa, Belgium, and emerging markets. The brand portfolio consists of 14 brands in several product categories: Intimates, Underwear, Legwear, Swimwear, Nightwear, Sports Bra. DBApparel's mission is to create and offer a unique innerwear branded portfolio, accessible to everybody, bringing well being and pleasure.
DIM is the leading brand of the company, created in 1953. Products are available in 40 countries more than 120 DIM stores across Europe. Brand signature: Dim Speaks for You ("Dim dit tout de vous")
In Russia DIM is present since 2004 with more than 50 stores in all cities above 0,5 mln

Ideas4retail | Partner & Chairman
Evgeniy Butman, the founder and the chairman of IDEAS4RETAIL group of companies.
In 1995 Evgeniy set up the ECS company, which has received the status of the master distributor of Apple Inc. in Russia and CIS countries in 1996.

In 2005 Evgeniy started his first retail project – chain of Apple monobranded stores reStore which has become the largest in EMEA region. In 2008 – 2009 Sony, Nokia, Lego monobrand chains were added to the business. Besides the retail business diHouse distributor company and DPI system integrator were the part of ECS group.

In 2011 established new retail business - IDEAS4RETAIL. IDEAS4RETAIL is a retail group that invests into development of international brands based on family values on the Russian market. The company now represents in Russia Imaginarium, Hamleys, Mamas & Papas and COOK HOUSE (I4R trade mark).


IDEAS4RETAIL is a retail group that invests into development of international brands based on family values on the Russian market.
The company was founded in 2011.
The first project was the launch of the Spanish educational toy store chain Imaginarium. The next milestone event in the company's history was the opening of the legendary toy store Hamleys in Moscow. The flagship store of the famous British brand is situated in Evropeisky shopping center.
In May 2012, IDEAS4RETAIL introduced the famous nursery brand Mamas & Papas to the Russian market. By the moment, eight Mamas & Papas stores are to open in Moscow and other large Russian cities.
In 2012 IDEAS4RETAIL are launching its own brand store chain COOK HOUSE that will feature everything one may need for cooking and table setting.
IDEAS4RETAIL have big plans for the future, involving partnership with other major international brands.


Jones Lang LaSalle | Head of Retail Tenant Representation, Russia and CIS

Vladimir Alexandrovsky has worked in commercial real estate business in Russia and CIS for 9 years. He joined Jones Lang LaSalle after one year in Colliers International where he was in charge of key retailers. In 2005-2011 Vladimir has worked for leading children goods retailer Detsky Mir as Development Director. Under Vladimir's management Detsky Mir opened 138 stores with 200,000 sq m GLA in Russia and Ukraine.

Tenant Representation team under Vladimir' management provides a full range of space planning and leasing services in Russia & CIS – tailor-made for each concrete retailer. The service scope includes expansion strategy development, new markets entry strategy development, search for sites and locations, competitive analysis, retail marketing research and lease and sale transactional support.


About Jones Jang LaSalle: 

Jones Lang LaSalle (NYSE:JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. With annual revenue of $3.9 billion, Jones Lang LaSalle operates in 70 countries from more than 1,000 locations worldwide. On behalf of its clients, the firm provides management and real estate outsourcing services to a property portfolio of 242 million square meters and completed $63 billion in sales, acquisitions and finance transactions in 2012. Its investment management business, LaSalle Investment Management, has $46.3 billion of real estate assets under management.

In Russia and CIS Jones Lang LaSalle has offices in Moscow, St. Petersburg, Kiev and Aktau. Jones Lang LaSalle, Russia was voted Consultant of the Year in 2004, 2006, 2007, 2008, 2009, 2010, 2011, 2012 and 2013 at the Commercial Real Estate Awards, Moscow.

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