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Wednesday, 13th November 2013 from 4:30 pm to 5:15 pm

Panel Champs-Elysées room Gateways to New Territories
- There is a stable situation in Russia. What strategy will we choose for next years using a 15 year-experience of market growth ?

- Profits and risks: what are the current differences between traditional markets and Russia, from the investor's point of view

- What type of shopping centres is it preferable to build or buy now? Going to regions or growing inside Moscow ?

- The practical side: foreign investor and Russian developer working together – modern tips and tricks

Russian Council of Shopping Centres


O'REILLY Brendon O'REILLY Brendon
Fashion House Group | Managing Director

Brendon O' Reilly is the Managing Director of FASHION HOUSE Group, Chairman of the Outlet Retailer and Developers Association (ORDA) and a MBA certified retail business expert. Brendon has had a long and successful career in retailing, latterly exclusively within the outlet sector, as both occupier and operator on UK and pan-European basis.

In 2001, after a career in retailing, Brendon became Executive Director at GVA Grimley Ltd and Director of GVA Outlets. He created a dedicated outlet services business for Europe, an independent, specialist Outlet Services consultancy in the position to set up, manage, operate and market an Outlet Centre scheme. In 2010 GVA Outlets became the FASHION HOUSE Group which is currently the leading name in the outlet sector in the CEE and
an expert in emerging markets. FASHION HOUSE Group's current portfolio includes the management of three award winning Outlet Centres in Poland as well as centres in Switzerland and Romania. The Group has development projects in Romania and Russia with three sites; Moscow St. Petersburg and Yekaterinburg and further afield, partnerships in the Asian markets are also in place.


About Fashion House Group:


FASHION HOUSE Group is a leading player in the European outlet sector and the largest developer/operator in the CEE and Russian markets with a proven track record of establishing the outlet sector in emerging markets.

FASHION HOUSE Group is part of Liebrecht & wooD Group, a European real estate development company, which for more than twenty years has been active in the biggest markets in the CEE region – in Poland, Romania and Russia.

FASHION HOUSE Group offers an outlet-dedicated, premium quality, experienced team of experts in the fields of Outlet Centre design, development, finance, leasing, operation and management. Consequently, FASHION HOUSE Group has built up a notable following of world-famous branded retail tenants.

The first FASHION HOUSE Outlet Centre opened in 2004 in the southern Polish city of Sosnowiec, near Katowice. Nowadays, FASHION HOUSE Outlet Centres offer over 250 international brands to 10 million customers in Poland and Romania every year. Furthermore the Group is currently expanding into the Russian and Ukrainian markets.

Immofinanz AG | CEO

Eduard Zehetner holds a doctorate in economics and has many years of experience in management and management board positions. Among others, he served as CFO of Connect Austria/ONE (1997 to 2000), CEO of Jet2Web Internet Services (2000 to 2001) and CFO of RHI AG (2001 to 2007). Since February 2009, he has been CEO of IMMOFINANZ Group, one of the leading listed real estate companies in Europe. Zehetner is responsible for Asset Management in the Office and Retail Segments as well as Development Commercial, Corporate Communications, Legal and Corporate Finance & Investor Relations. This Austrian turnaround expert was voted CFO of the Year by his CFO colleagues in 2006 and 2010.


About Immfinanz Group:


IMMOFINANZ Group is one of the leading listed property companies in Europe. The company is included in the leading ATX index of the Vienna Stock Exchange and also trades on the Warsaw Stock Exchange. Since its founding in 1990, the company has compiled a high-quality property portfolio that now comprises more than 1,700 investment properties with a carrying amount of approx. EUR 10.5 billion. As a "real estate machine" the company concentrates on linking its three core business areas: the development of sustainable, specially designed prime properties in premium locations, the professional management of these properties and cycle-optimised sales. IMMOFINANZ Group concentrates its activities in the retail, office, logistics and residential segments of eight regional core markets: Austria, Germany, Czech Republic, Slovakia, Hungary, Romania, Poland and Russia.

Investment Company "Platforma" | Partner

Working in Russia since 1992, Michel Pascalis has almost 20 years of experience in the Russian real estate sector.
Michel Pascalis became a developer in 2003, he was a founder and CEO of MLP (Multinational Logistics Partnership), a company specializing in the creation of logistics centers. MLP has built and leased 750,000 square meters of warehouse space and is today is one of the leaders in the Russian real estate market.
Michel Pascalis is also a Partner in PGP, engaged in building shopping centers in the Moscow Region.

Michel Pascalis's career in Russia began in 1992 with the task to assess one of the largest Russian manufacturers of ZIL trucks. Renault Vehicules Industriels (RVI) became interested in the company, and the mission was funded by the French government.
Michel Pascalis started his real estate career in 1993 when he worked for Compagnie Immobiliere Phenix (CIP) in Moscow. The following year, he founded his own company (ABMP) a real estate brokerage firm.
ABMP represented Jones Lang Wootton in Russia, and was later (in 1998) bought out by what became Jones Lang Lasalle, the world leading consulting firm for commercial real estate. From 2000 to 2003, before leaving the company, Michel Pascalis was the Managing Director for Central and Eastern Europe of Jones Lang Lasalle.
As a consultant in real estate, Michel Pascalis participated in the revival of the Russian real estate market. His name is associated with many projects developed by local and international companies such as Ikea, Bouygues, etc.
The Governor's Ring program developed in collaboration with the Government of Moscow Region enabled such international brands as Auchan to start developing in Russia and marker the start of the development of hypermarkets and discount in Russia.



Praktika Development, RCSC Board Member | CEO

Bulat was born in Moscow in 1978

In 1999 graduated from the Moscow Law Institute

In 2003-2007 was working in LLC "IKEA". Bulat was part of management team responsible for opening new IKEA shops and family shopping centers "MEGA" in Russia

In 2007-2012 joined Garant-Invest Group. Last position – CEO "Commercial Real Estate of Garant-Invest Group"

In 2013 became the CEO & managing partner for LLC PRAKTIKA DEVELOPMENT

Since 2010 member of the Presidium of Russian Council of Shopping Centers

In 2011 achieved the title of CPM


About Praktika Development:

PRAKTIKA DEVELOPMENT is a privately-owned Russian holding company established in 2013.

Our key business areas are commercial real estate investment and development as well as property and asset management.

PRAKTIKA DEVELOPMENT activities are based on the principles providing for guarantees and reliability for shareholders, customers and partners. Our objective is to ensure stability even if the general economic situation is vulnerable.

PRAKTIKA DEVELOPMENT operates in commercial real estate development, construction and management. These business segments in Russia can be characterized by stable demand and daily necessity, they show significant growth and are even booming. These factors help us to find profitable investment opportunities and to ensure high yields on investments.

PRAKTIKA DEVELOPMENT activity is creation-oriented. We finance new construction projects which require state-of-the-art technologies, meet people’s demand for certain products and services and create jobs. At the same time we aim at creation the company of strong corporate governments’ principles and well-developed current operations activity. We also put material and human resources to the continuous improvement of the social environment.

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