Head of International Development
Hamleys of London
Head of International Development at Hamleys of London Ltd., Helen joined in 2011 to expand Hamleys international format with key strategic partners.
Helen has specialized in Retail Franchising for over 25 years working with brands including House of Fraser, Clarks Shoes, The Body Shop, Nokia and Hamleys
Since joining, Hamleys has signed Franchise Partners for the key growth markets of Turkey, Azerbaijan, Russia, Sweden, Finland, Norway, Malaysia, Singapore, Lebanon, Egypt and Iraq.
Hamleys has now grown to over 30 franchised stores across Europe, Middle East, India, and S E Asia with ambitious plans to grow to over 200 stores by 2017.
Helen started as an Executive Trainee with House of Fraser, before moving to Clarks Shoes to run their K Shoes UK Franchise office. Helen then worked for The Body Shop for 16 years seeing the business grow from 50 stores to over 2500 globally. Helen has worked in roles in retail operations, franchising, support office and store development.
Latterly, Helen spent three years with Nokia Retail as Head of Global Partner Development responsible for creating the Partner Selection Process and recruitment of Franchise Partners in Turkey, Europe, Russia, India, South East Asia, China and South America.
Hamleys will open its first store in Istanbul in Spring 2014 with a strong growth plan for Turkey over the next 5 years.
About Hamleys of London:
For over 250 years Hamleys of London has been The Finest Toy Shop in the World bringing magical experiences and joy to children of all ages. Hamleys rich history began with William Hamley, a Cornishman from Bodmin, England. William Hamley dreamed of the best toy shop in the world when opening in 1760.
Today Hamleys trades from further afield than the seven floor, world famous toy shop on Regent Street, London. Hamleys has 36 stores internationally with 9 of them in the UK & Ireland.
With global gross sales of over £130m the success of Hamleys, as a destination, is attributed to the unique customer experience and bringing toys to life, through the delivery of retail theatre and entertainment.
As of September 2012 Hamleys became part of Groupe Ludendo a worldwide specialist toy and other children products business.