As President of Bonial, a member of Bonial International Group held by Axel Springer AG, Matthias Berahya-Lazarus has successfully developped an innovating and powerful media model to boost the audience of digital catalogues and flyers. By gathering all catalogues within a marketplace format, Bonial allows French retailers to boost the reach of their paper offers on web, mobile and tablet devices.
After holding several management positions in mail-order and e-commerce companies, Matthias has a particular expertise on digital marketing, mobile marketing and ROPO strategies. He is a regular speaker and guest columnist for various specialized blogs and journals.
Matthias is a graduate of HEC-Paris and HEC-Entrepreneurs major.

About Bonial:

Bonial is France's #1 shopping portal offering catalogues, flyers and offers in retail shops nearby. The company publishes all brochures using a proprietary location-based technology on both website (www.bonial.fr) and mobile apps (iPhone, iPad, Android, W8, Kindle). The company's expertise in digital and mobile marketing allows French retailers to bring across their catalogues to millions of shoppers in active search for local information. Bonial is a member of Bonial International Group, held by Axel Springer AG. http://www.bonialinternationalgroup.com/

Session(s) featuring BERAHYA-LAZARUS Matthias

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